Every day, brands like Wendy’s and Burger King pretend to be edgy or depressed on Twitter, but it’s not particularly often that brands threaten to send a bottle of actual urine to a random Twitter user.
It did happen Wednesday, though. When Tony Posnanski, amateur MMA fighter and the author of a piece on HuffPost titled “Coconut Water Is Disgusting,” tweeted to the coconut water brand Vita Coco that he “would rather drink your social media persons [sic] piss than coconut water,” it responded with the following visual threat:
Besides Tony Posnanski’s address, many questions remained. First: Why? Second: Was it real pee?
Some on Twitter surmised that it absolutely could not be pee. For one, the color was off. Maybe it was actually Vita Coco’s pineapple coconut water? Or perhaps lemonade? Also, there was simply too much of it to really be pee. “No way that much pee is from one piss,” determined BuzzFeed’s Katie Notopoulos.
To find out, I messaged Vita Coco, whose brand director Allison Finazzo responded. We spoke on the phone, and she told me that yes, it is pee, but also, it is a marketing stunt.
Like all things on Brand Twitter, the pee tweet is part of a larger campaign. Though Vita Coco rarely tweets, it started doing so today to respond to people who, in the past year, have tweeted about how much they despise coconut water.
Why? Because Vita Coco just launched a new product that is supposed to taste like actual coconuts rather than coconut water. Finazzo described it as “like an Almond Joy,” which is why the title of the campaign is called “Impossible to Hate.”
In searching for virulent coconut water haters, Vita Coco found a very willing sparring partner in Tony. When he replied with the piss comment, Finazzo said the only person who had to sign off on the reply was the social media person herself, who is also the woman in the photo and whose name is Lane Rawlings. “We don’t take ourselves too seriously, and we’re an independent company, so when something feels right, we just do it,” Finazzo said.
“I’m guessing the pee isn’t actually real?” I asked, to which Finazzo responded: “It actually is. She went to the bathroom.”
I told her people thought the color of the piss was suspicious.
“I cannot confirm or deny why the pee is the color it is,” she said, and that was that.
Though Tony did give Vita Coco his address, the company does not plan on sending him actual pee. He will receive some of the new coconut water, however.
Finazzo said that the company will probably continue using its “irreverent” voice on Twitter: “We all trust our instincts and know when something is toeing the line between provocative and inappropriate.”
“And also, it’s Twitter. This is what Twitter was created for, these moments.” Increasingly, it seems, that is correct.
Lil Nas X and Wrangler’s “Old Town Road” clothing line inspires country music fan backlash
“Old Town Road” star Lil Nas X’s latest move is into fashion, courtesy of a collaboration with Wrangler, the legacy denim and apparel brand that’s become a signature element of the Western aesthetic.
The chart-topping rapper has partnered with the company to launch a capsule clothing collection inspired by his hit song and featuring graphic T-shirts, jeans, and other denim apparel. The collaboration is essentially an extension of one of the most memorable lyrics in “Old Town Road,” which shouts out Wrangler by name: “Cowboy hat from Gucci / Wrangler on my booty.”
Wrangler describes the capsule collection, which launched May 20, as “fresh remixes of classic Wrangler styles for the kind of modern cowboy that can’t be put in a box.”
That’s a cheeky reference to “Old Town Road” itself, which sparked an intense debate over whether the song counts as country music when it debuted on Billboard’s Hot Country Songs chart in March, and was subsequently removed. Despite its references to established Western themes and imagery — the song’s lyrics revolve around a lone cowboy riding his horse into the sunset, after all — Billboard said the song “does not embrace enough elements of today’s country music to chart in its current version.”
Some country music fans and industry observers agreed, arguing that “Old Town Road” qualifies more as hip-hop than country. Others criticized Billboard for feeding rigid ideas about who or what qualifies as country enough, and suggested that Lil Nas X’s race played a part in the song’s reclassification; the fact that Lil Nas X is a black teenager from Atlanta and country is a predominantly white genre did not go unnoticed.
The song quickly became the catalyst for an industry-wide discussion about the definition of country music and racially tinged gatekeeping within the genre. It also became the top song in the country, and has now been No. 1 on the Billboard Hot 100 for six weeks straight.
Just like the song itself riled some country music fans amid an outpouring of support for Lil Nas X from his own expansive fanbase, the rapper’s collaboration with Wrangler has met with a polarized response.
The Lil Nas X capsule collection is clearly intended to celebrate and capitalize on the success of “Old Town Road.” Although many Lil Nas X fans have expressed interest in buying the collection, Wrangler is also facing criticism from some consumers, many of whom are threatening to boycott.
Much of the backlash is playing out on social media, where Wrangler has received thousands of comments from customers expressing anger and “disappointment.” (It is unclear if customers have also been contacting the company via other, less public methods; Vox has reached out to Wrangler for comment.) And much of the current conversation revolves around how Wrangler seems to be promoting inclusivity by branching out from its reputation as a brand worn by cowboys and farmers.
Two recent Instagram posts from Wrangler showcasing items from its Lil Nas X collection have received more than 1,000 comments each. While plenty of people have commented on how awesome it looks or asking questions about where to buy, several have declared that the “Old Town Road” items are “ruining the cowboy name that y’all have.”
“Wranglers are to be worn by cowboys and farmers not rappers this is very disappointing,” reads one representative Instagram comment.
Some commenters have more explicitly mentioned race — or called out others’ racism.
“This is the dumbest thing i have seen all day,” one user wrote. “Wtf @wrangler? Why is it about diversity and equality ? There jeans. Quit playin politics.”
WRANGLER JUST PARTNERED WITH LIL NAS X AND THE RACIST ARE MAD GO BUY UP ALL THE WRANGLER LIL NAS X COLLAB JEANS YOU CAN PEOPLE SUPPORT DIVERSITY pic.twitter.com/gwH2G7dULj
— tyler (@tylerujhazy) May 21, 2019
Lil Nas X, for his part, seemed mildly surprised by the response.
i mean honestly white people act like they are the only ones who are cowboys. come to my town in louisiana, we pull up to mcdonalds on horses and have rodeos every weekend.
— Blair Waldorf (@teonnyspears) May 21, 2019
These comments are in the same vein as those used by some country music fans to describe “Old Town Road” when the song made its chart debut, arguing that rappers have no place in the genre (often while neglecting to acknowledge modern country’s own hip-hop influences). Lingering over this debate is race, which many Instagram users have called out in the comments on Wrangler’s posts. Country music is perceived as an insular, predominantly white genre, while Lil Nas X is a black rapper who draws influences from black artists and musical styles.
But Wrangler’s continued support of Lil Nas X is clear; the brand has been actively responding to its detractors on social media, simply repeating on that is devoted to creating high-quality products for all of its customers.
Perhaps unsurprisingly, the drama over the Lil Nas X collection has only served to draw more attention to it. Some pieces have already sold out, like a pair of shorts that say “Wrangler” on the booty, in keeping with the lyrics of “Old Town Road.” Considering that items in the collection cost between $39 for a graphic T-shirt and $129 for a pair of jeans, the outcry, at least from Wrangler’s perspective, seems to have paid off.
20 Times People Snapped Something Truly Exceptional and Shared the Pics With the World
We are living in the world that is full of surprises where every single day is a new chance to see something so unusual that it makes you doubt your own vision. A treble clef in a bag of fries, a cat whose fur went gray only on his ears, or a person with 6 fingers — these are just a few extraordinary sights that made people reach for their phones and take a pic.
Here at Bright Side we can’t wait to share our list with you of pics showing the standout things people snapped on their ordinary days.
20. Someone found a treble clef in their fries.
19. The pattern on this dog’s chest resembles a cat’s silhouette.
18. Someone saw a landscape on the bottom of their coffee mug.
17. This stone looks like a pile of mini chocolate bars.
16. This cloud looks like a shark.
15. “This stick I found looks like a burning torch, flame included!”
14. “My sweater sort of matches my pillowcase.”
13. “This truck is carrying nothing but a toy dump truck.”
12. “My empanadas have the filling stamped into them.”
11. “I randomly found the tiniest snail I’ve ever seen! (standard bobby pin for scale)”
10. “My cat has double fangs on both sides.”
9. “This tree near my school track has absorbed a fence and shows the pattern on its bark.”
8. “This is an X-ray of my hedgehog.”
7. “My 12-year-old sister made this perfect cake on her first ever try making one.”
6. “I won every single prize on this lottery ticket.”
5. “I made a giant cardboard statue of my face.”
4. “My cousin’s wedding dress from last night has its own pockets.”
3. This is one million dollars in $10 bills.
2. “A customer came in and let me take a picture of her hands that had 6 fingers on each.”
1. “My aunt’s cat’s ears grayed to here a couple years ago and haven’t changed since.”
Have you ever spotted something truly rare? Did you manage to take a picture of the unusual sight?
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