She’s a white woman in her 30s standing in a kitchen that’s bougie (but not obnoxiously so). “My diet?” she says to the person on the other end of the phone. “Well, yesterday I had an apple turnover. Mmhmm. I know, it’s sorta my weakness. I always keep it in the house.”
Cut to her husband rummaging furiously through the refrigerator in an attempt to find said apple turnover. But it’s not an actual apple turnover she’s talking about. It’s yogurt. The woman, meanwhile, might just look familiar. At first glance, she could be your friend or your cousin or your cousin’s friend or your friend’s cousin, but more likely, it’s that she’s a veteran actor and comedian who’s been in more than 50 commercials. Her name is Andrea Rosen, and her spot from the mid-2000s remains one of Yoplait’s most memorable and omnipresent marketing efforts.
Rosen’s face has sold everything from Bing.com to the New York Lottery, Staples office supplies, car insurance, and a steak restaurant chain. “I would never go on a tampon commercial because they always wanted models,” she laughs.
Yet few brands seem to be interested in models at all. For decades, one of the main tenets of commercials has been casting “relatable”-looking people. Relatable is desirable; so relatable that you look like a famously relatable celebrity — a Jonah Hill type, a Tina Fey vibe — is even better. And this leads to seeing some of the same actors again and again.
The drive for relatability isn’t particularly new: Nobody could accuse commercial character actors like Mr. Whipple, the Snapple Lady, or the “spicy meatball” couple of selling unattainable standards. But it has been further codified by the rise in advertisements starring real people — or at least professional actors and models who can reasonably pass as real people. This is partially thanks to the democratization of who gets to be in front of the camera, now that a huge portion of Americans have grown up with cameras and social media networks like YouTube, TikTok, and Twitch on which to share videos of themselves.
Orlee Tatarka, an executive producer at Wieden + Kennedy, one of the world’s top advertising agencies, explains: “Everyone has phones; everyone has cameras; everyone’s used to being in the spotlight. It gives a bigger talent pool of people who are comfortable in front of the camera. We get a lot more people who are coming to these casting sessions, and clients are more open to [them].”
“I think people are more open to relatable, empathetic people overall,” she adds.
She nods to the increasingly fluid barriers between the worlds of advertising and entertainment. As commercials have become more like the films and television programs we pay to watch, they’ve gotten less cheesy.
Plus, advertising isn’t limited to commercials anymore. Whether it’s experiential advertising, sponsored content, or social media campaigns, the lines between life and marketing have blurred. “We all grew up with a certain [idea of] what you’re supposed to act like in a commercial,” Tatarka says. “There’s the announcer voice, and then this is the commercial. Because content and advertising and entertainment are all mixing together so much more, what that looks like has widened, so when actors come in for auditions, I find you get more of their authentic selves.”
The push to make commercials look more like everyday life rather than a high-gloss, sexed-up fantasy often starts with the people who end up getting cast. And for a certain swath of actors who look just enough like normies for us to relate to them, but who also can, y’know, act, it’s a pretty good time to be in the commercial business.
Bill Coelius, who has more than 50 national commercials under his belt, says he looks like “every white guy on the couch,” but it’s also what’s helped him succeed. He’s been a benefactor of the uptick in interest in casting “real people” or actors who can convincingly play them. “It’s my understanding that these exist because we stole something from British television about two decades ago called reality TV,” he says. “Because of that, advertisers started to hire real people for their commercials.”
The problem, though, is that real people can’t memorize their lines or deliver them well, which is where Coelius comes in. Aside from acting in commercials, he also teaches a class to aspiring commercial actors in which the main idea is that actors should provide a service.
“The advertisers, the production company, they have no idea if the commercial is going to work until it runs, and that anxiety is palpable in the audition room,” he says. “When we as actors meet that anxiety with anxiety, there’s no way that we’re going to get hired. What I feel has really helped me is asking the question internally, ‘How can I help? What do you need?’ Because these poor folks are terrified. People’s jobs are on the line. We’ll always get another audition, [but] these guys may never work for [X] product again depending on how this spot goes.”
And sometimes, what the advertisers want is a face who resembles that of another person in the zeitgeist. Bill Parks, a tall, bearded redhead perhaps best known for his roles in Snickers’ “You’re Not You When You’re Hungry” ads, says the types of roles he auditions for tend to correlate to the famous faces du jour. “It’ll go through ebbs and flows and be like, ‘Seth Rogen type’ or ‘Zach Galifianakis type.’ Whoever the famous schlubby celebrity of the week is.”
Andrea Rosen, when she was just starting her career, says she would often get sent for roles described as a “Janeane Garofalo type,” which was often just a code word for “funny.” “I was always going out for funny stuff, so I would just do it my way,” she says. “I would change dialogue sometimes if I felt like I could, and I would just make it as true to myself as I could, even though I was selling detergent.”
Even when brands say they want realism and authenticity, they’re still after a pretty narrow definition of the terms. When Bumble, for instance, cast 112 real people for its #FindThemOnBumble campaign in New York City, it didn’t exactly shine a spotlight on its most typical users. “The Bumble users featured in the campaign included a slew of models, a handful of actors and personal trainers, a professional ballerina, and the founders of several companies, including SoulCycle, Sweetgreen, By Chloe, and Refinery29,” wrote Vox’s Gaby Del Valle at the time. “These are real New Yorkers, sure, but they’re not exactly the people I see on the street every day. Maybe that’s the point.”
Will the rise of ads featuring influencers instead of actors make dinosaurs of professionals like Coelius, Rosen, and Parks? Probably not. “It’s pretty rare you’re gonna see somebody on TV that’s not an actor,” says Coelius, laughing. (Those Chevy commercials, however, do indeed appear to be made up of random passersby.)
What is changing is that commercial actors now have to pretend to be even more like real people in the audition room. When advertisers are looking for authenticity, they’ll often begin by asking something like, “Tell us a little bit about yourself” — one of the most dreaded questions in both interviews and auditions. That’s what happened when Coelius went up for a role in a commercial for a national bookstore chain.
“All they’re doing was just looking for the vibe of someone that would best represent their company,” he says. “It was, ‘Would we want this person to work at our store?’”
Being a teacher of commercial acting, however, Coelius was prepared with a concise, relatable story, and walked out with a gig worth $20,000. Though that particular audition question may be annoying, it’s a good time to be an actor who can answer it well.
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16 Striking Photos That Can Touch Your Heart
Photos keep our memories safe and every time we look at them we can immerse ourselves in the moments that have been captured in them. They can also help us to understand what’s really important in this world. And it doesn’t matter whether these photos are from your personal album or belong to somebody else. Their messages, feelings, and emotions can be perceived in one glance.
Here at Bright Side, we believe that the following photos will really touch your heart.
This couple has battled leukemia for 15 years since they were children. Now they’re husband and wife.
This fireman gave a cat that got hurt in a fire mouth-to-mouth resuscitation and saved it.
“My dad, who has dementia, trying to remember my name”
His owner passed away but the dog continues to sit near his bed and wait.
This is what depression looks like over 24 hours.
Have you ever seen a blind dog enjoying the sounds of a lake?
An Iranian girl cheers for her favorite football team from behind the fence since Iranian women aren’t allowed into stadiums.
“My mom painted dementia.”
When all you have is memories:
The 3 social classes in The Philippines in one photo
“My buddy, a glass blowing artist, used my dad’s ashes to make a keepsake marble I can take with me anywhere.”
“She gave me the best 11 years of her life and I can only hope that I was able to do the same thing for her.”
“A year ago, my little sister left this world. This weekend her heart recipient met my mom and shared her heart beat.”
“The moment your dog comes out of the fire you thought he died in”
“3 months ago we were told our newborn was blind. 2 weeks ago we found out the doctors were wrong. Today, she got her glasses.”
“I’m just so proud of you!”
Today my daughter graduated from pre-K. After the ceremony, my son walked up to her and gave her a hug. “I’m just so proud of you,” he said. Then, of course, my daughter started crying. As we wiped away our tears, my husband asked her, “Pumpkin, why are you crying?” She responded, “I’m just so happy.”
Each photo has its own story. Which of them touched you the most?
Komünist Başkan, Aldığı Kararla Sosyal Medyada Trend Topic Oldu
Mehmet Fatih Maçoğlu’nun belediye başkanı olduğu Tunceli Belediyesi Meclisi, ‘Tunceli’ yazan belediye tabelasının ‘Dersim’ olarak değiştirilmesine karar verdi. Bu karar sonrası Maçoğlu, sosyal medyada Trend Topic oldu.
Tunceli Belediye Başkanı TKP’li Fatih Mehmet Maçoğlu başkanlığında belediye meclis üyeleri toplantısında alınan kararla Tunceli Belediyesi tabelasının ‘Dersim Belediyesi’ olarak değiştirilmesi kararı alındı. Karar tartışma yaratırken ‘DersimdeğilTunceli’ etiketi sosyal medyada Trend Topic oldu.
BELEDİYEDEN AÇIKLAMA YAPILDI
Belediyeden yapılan açıklamada Dersim ibaresiyle birlikte Zazaca ve Türkçe beleriye hizmetleri verileceği duyuruldu. Açıklamada şöyle denildi: “Kentimizin kültürü, tarihi ve inanç biçimini yaşatmak adına belediyemiz hizmet binasında bulunan tabelada yazılı ‘Tunceli’ ibaresinin değiştirilerek yerine ‘Dersim’ ibaresinin yazılması oy çokluğuyla kabul edildi. Haber
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15 Random People Who Look So Much Like Celebrities, You May Want to Take a Photo With Them
It’s not an easy goal to meet a real celebrity in our everyday life. Sometimes they are too busy with their activities or simply prefer to avoid public places. But when you see one right in front of you, don’t be too quick to jump over the moon and ask for a photo. Try to check their IDs first, because we are ready to show you that there are too many ordinary people who look just like stars and who probably wouldn’t miss a chance to pose and giggle afterward.
We at Bright Side compared photos of celebrities to their clones to demonstrate that this isn’t a joke. IDs first, photos after.
15. Kylie Jenner and Kristen Hancher, but which is which?
14. “My dad actually does Jack Nicholson lookalike work in Hollywood as a hobby.”
13. Breaking news! It seems Kim Kardashian has cloned herself.
12. “This fella lives in my house. I think James Franco and he follow each other on Instagram.”
11. “My sister always gets asked if she’s Julia Stiles.”
10. Nope, those aren’t just 2 pictures of Steve Buscemi!
9. Here’s chance for those who are upset that Michael Fassbender is married.
8. We’re just interested to see if Meghan Trainor’s double has the same talents.
7. We know this is pretty unexpected for Taylor Lautner, but we can’t unsee it.
6. This girl claims that she gets compared to Katy Perry daily.
5. When Chuck Norris is on vacation.
4. “Never mind, I’ll find someone like Adele.”
3. If Cobie Smulders doesn’t want to shoot How I Met Your Mother 10, there’s a perfect replacement out there.
2. Wait, so you’re saying that isn’t Zooey Deschanel on the right?
1. Even Zach Galifianakis and Jonah Hill can see this resemblance.
Do you have any friends who look exactly like movie stars? Show us their photos!
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